Ino Yamanaka (山中いの,Yamanaka Ino) is a childhood friend of Sakura Haruno. Sakura was often picked on due to her sensitivity about her large forehead, though through Ino's influence, she was able to overcome this and develop her own identity. As Sakura's confidence in herself grew she became aware that Ino liked the same boy as she did: Sasuke Uchiha. Sakura soon ended their friendship so that the two could properly compete for Sasuke's affection, beginning a bitter rivalry between them. The two maintain this rivalry until the end of their match in the Chunin Exam, after which they begin to rekindle their friendship. Nevertheless, the two maintain a competitive relationship and constantly attempt to outdo the other. During their feud she became superficial, thinking highly of her looks and having no problem telling people what she thinks, such as telling Choji that he should focus more on his appearance because girls dislike overweight boys. Although both of her teammates fit the profiles of people she wouldn't associate with because of her apparent shallowness, but she actually cares deeply for their well-beings and maintains a strong bond with them.