When Tobi's identity was revealed, like many others I really couldn't care less. That in it self doesn't seem right to me.
The climax of a manga is supposed to surprise readers with the new revelations and keep them interested in seeing what'll happen next.
Yet, the only thing Kishimoto managed to give were bragging rights to the dedicated predictors.

Don't get me wrong here. I don't have a problem with people being anxious and playing their guessing games, but what really have been the benefits of this predicting? Besides the pages of flaming/bragging threads. :shrug:

To me prediction just seems to ruin the entire experience.