The base of this plan is a lie. Everything they'll be experiencing it's a total lie, so yeah, in a way, it's kinda lame.
From Obito's perspective you'd think, aww so sweet and stuff.
But from Madara's perspective, well, he's just a selfish character that wants to rule by force because no one in real world would accept his "kingdom". His own Uchihas weren't agreeing with him, what would you expect from the others?